The numbers are in, and they're telling a story every employer needs to hear. Last quarter, the...
Fractional leadership. Maximum impact.
Marketing shouldn't feel like you are shouting into the void.
As your fractional CMO, I'm here to amplify your voice and sharpen your message. I don't just drop in with a fancy strategy deck - I roll up my sleeves and dig into the work. We'll tackle your toughest challenges head-on, unearth hidden opportunities, and craft stories that make your ideal customers stop scrolling and start listening. Together, we'll build a marketing engine that performs and transforms.
This is marketing with grit, creativity, and a relentless focus on what matters.
Fractional leadership. Maximum impact.
Your brand, your voice, your audience, your results - all elevated.
Get the agility of an insider and the objective perspective of an expert. It's fractional leadership, with the engagement and focus you'd expect from a full-time role. I lead, hire, and inspire your teams, solve your biggest challenges, and manage your short- and long-term marketing strategy and campaigns, and more!
Real results: Your goals. CMOScout's focus.
Setting goals is just the beginning; hitting them is where I excel. Expect a partnership that is deeply rooted in data-driven insights and tailored to your unique market position. KPIs, check. Proven process, check. Modern, empathetic intent-based marketing ventures geared towards in-market prospects that yield tangible, quantifiable results. Check, check, and check!
Unearthing your unique brand essence. Crafting winning narratives.
Go beyond personas to develop compassionate avatars and brand narratives that tell engaging, compelling stories about how you uniquely solve your ICPs pain AND why it matters. Don't be just another option in a crowded market; Be the clear choice, the thought leader, the innovator.
Fractionally speaking
What folks are saying...
Bonni brought energy and fun back to the organization. I am super grateful she's here. We've increased top-line pipeline by 300% in 60 days with her here.
Ari Shabat
CEO | Reside Admissions
Bonni has a way of conceptualizing next-level growth and creatively propelling companies forward.
Bonni is visionary; doesn't settle for the status quo and inspires everyone to think more strategically and creatively.
Thoughtful, trusted advisor who enjoys solving complex problems.
“CMOScout has a way of conceptualizing next-level growth and creatively propelling companies forward.”
“CMOScout is visionary; doesn't settle for the status quo and inspires everyone to think more strategically
and creatively.”
“Thoughtful, trusted advisor who enjoys solving complex problems.”
It's your time.
Let's unlock your path to accelerated and sustainable revenue growth. Dive in with an initial conversation.
How we achieve success together: Fractionally, strategy sessions, advising.
Your journey, your pace. Find the right support to bring your vision to life.
Part-time, expert, embedded marketing leadership
Fractional Chief Marketing Officer
Your part-time, engaged FCMO brings all the expertise and know-how of a full-time executive but with the objectiveness, proven processes and KPI-driven approach that comes with CMOScout. You'll get a comprehensive marketing strategy with prioritized campaigns. Forget the hassle of hiring and training new staff or managing multiple vendors – we handle it all, letting you concentrate on what matters: growing your business.
Hyper-focused consulting sessions
Strategic Summits
We'll help you turbocharge your marketing strategy with one of our half-day sessions leveraging our proven Marketing Framework. Walk away with an immediate marketing punch list, uncover hidden blind spots, and receive actionable campaigns to fuel your success over the next 1-6 months.
Ongoing support to ensure lasting success
Strategic Advising
Ensure lasting success and steady growth with our ongoing support model. You'll stay connected with your FCMO with regular quarterly strategy calls, bi-monthly sprint sessions and unlimited email (or similar platform) support to keep collaboration fluid and continuous.
Discovery meets innovation
And When You Do Work With Us...
it all starts with you. We dive deep into your company landscape, uncovering insights that may have been previously overlooked. We lay the groundwork with unique tools and custom analytics, tailored to your engagement level. We then navigate your market's terrain to define your unique path with targeted strategies and inventive solutions, all aimed at delivering impactful results.
How we can achieve success together: Fractionally, strategy sessions, advising.
Your journey, your pace. Find the right support to bring your vision to life.
Fractional Chief Marketing Officer: Part-time, expert, embedded marketing leadership
As your part-time, engaged CMO, I bring all the expertise and know-how of a full-time executive but with more objectiveness, proven processes, and a proprietary KPI-driven approach. You'll get a comprehensive marketing strategy with prioritized campaigns. Forget the hassle of hiring and training new staff or managing multiple vendors – I'll handle it all, letting you concentrate on what matters: growing your business.
Strategic Summits: Hyper-focused interactive sesions
I'll help you turbocharge your marketing strategy with a half-day session that leverages my Voyage to Value framework. Walk away with an immediate marketing punch list, uncover hidden blind spots, and receive actionable campaigns to fuel your success.
Strategic Advising: Ongoing support to ensure lasting success
Ensure lasting success and steady growth with my ongoing support model. We'll stay connected with strategy calls, bi-monthly sprint sessions and unlimited email (or similar platform) support to keep collaboration fluid and continuous.
Why CMOScout and why a FCMO?
Leadership with a legacy.
With CMOScout, you get me, Bonni Kaplan DeWoskin, a healthcare marketing veteran with a knack for steering high growth, early to mid-stage companies toward success. My strategy focuses on maximizing talent and resources, ensuring that teams align perfectly to hit the market with impact. My experience has crystallized into a powerful conviction: fractional leadership is the key to navigating growth sustainably and intelligently - investing in strategies that work, not in overhead.
Voyage to Value™: Grounded in metrics, proven processes, and winning storytelling.
Voyage to Value is a hybrid approach that uniquely combines the predictability and efficiency of a structured process with the flexibility and adaptability of a tailored framework. Broken out into 90-day sprints to maintain a tight focus, rapid pace, and allow for quick wins - without overwhelming the team – Voyage to Value allows for the implementation of a core set of proven strategies that are fine-tuned to your specific needs and the dynamic nature of your market. It’s structured for efficiency yet agile enough to capitalize on new opportunities as they arise.
High-quality, objective, executive marketing leadership - without the big price tag.
Embedding me into your executive team as FCMO allows you to gain executive marketing leadership, minus the high costs and get:
- Flexibility & Cost Efficiency: You gain experienced executive insight and expertise with adaptability and affordability. This choice allows shifting funds from executive overhead to direct revenue-generating initiatives, fueling strategic and impactful growth.
- Strategic and Operational Depth: More than a consultant, I work closely with your team for strategic and operational growth. I ensure strategies are precisely developed and implemented, meeting your unique industry challenges.
- Objective Insight: Offering an external viewpoint, I bring unbiased insights, stimulating innovative thinking and avoiding internal bias, crucial for creative solutions in high-growth companies.
Choosing me, Bonni Kaplan DeWoskin, as your FCMO blends full-time executive vision with consultant-level expertise, ideal for healthcare companies targeting rapid, sustainable growth.
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Let's Connect
I'd love to learn more about your current situation. I understand the challenges you are facing. I've seen them before and can offer a helping hand.
