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Your story matters too much to go unheard

Every breakthough in healthcare started with someone who dared to think differently. But without challenging the status quo and taking calculated risks, those breakthrough stories often go untold. 
 
I'm here to change that. Together, we'll amplify your voice, sharpen your message, and create marketing that moves markets - and people.
Your CMOScout FCMO

What keeps you up at night?

Getting lost in the sea of sameness?

You're trying to transform healthcare, but your voice is getting drowned out by bigger, louder competitors. Your innovation deserves better than cookie-cutter marketing.

Marketing that costs more than it delivers?

You've invested time, money, and energy into marketing efforts that aren't moving the needle. Every quarter, you're asked to show results, but the metrics that matter aren't budging.

Ready to transform but unsure where to start?

You know your current marketing approach isn't delivering the impact you need. You're ready to break free from conventional thinking, but need expert guidance to make this evolution happen effectively.

This Changes Now.

Marketing shouldn't feel like shouting into the void. As your fractional CMO, I don't just drop in with fancy strategy decks - I roll up my sleeves and transform your marketing from conventional to exceptional. Together, we'll:

- Craft stories that make your ideal customers stop scrolling and start listening

- Build nimble marketing teams that deliver consistent results

- Launch campaigns that turn heads and open wallets

- Transform your marketing from a cost center to a growth engine

 

I'm ready to tell my story. My way.

Real Impact. Real Numbers.

300% Pipeline Growth

in just 60 days

25% Revenue Growth

in under 6 months

Bonni brought energy and fun back to the organization. I am super grateful she's here. We've increased top-line pipeline by 300% in 60 days.

Ari Shabat

CEO | Reside Admissions

Bonni has a way of conceptualizing next-level growth and creatively propelling companies forward.



Bonni is visionary; doesn't settle for the status quo and inspires everyone to think more strategically and creatively.



Thoughtful, trusted advisor who enjoys solving complex problems.



Ari Shabat
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Your Path to Growth

Agility and Expert Perspective

When we work together, you get the agility of an insider and an expert's perspective. I become part of your team, leading marketing strategy and execution with the focus you'd expect from a full-time executive – without the overhead. You get to be the CEO while I lead, mentor and inspire your team; develop and execute on a comprehensive, data-driven marketing strategy aligned with your business goals; and optimize for rapid results.

A Marketing Philosophy that Works For You

Not all marketers are created equal. My marketing philosophy - the core beliefs that guide everything we'll do together - are honed from more than 25 years of healthcare marketing experience: 1) Break Free From Convention: The status quo is never enough 2) Stories Move Markets: The most compelling story told in the best way wins 3) Lead with Heart: Empathy is critical 4) Measure What Matters: Never stop measuring, learning, improving.

Leadership with a Legacy

You get me, Bonni Kaplan DeWoskin, a healthcare marketing veteran with a proven track record of steering high-growth companies to success. I focus on maximizing your talent and resources, ensuring your team aligns perfectly to hit the market with impact. My experience has crystallized into a powerful conviction: fractional leadership is the key to navigating growth sustainably and intelligently - investing in strategies that work, not in overhead.

Voyage to Value™ Framework

My unique approach combines the predictability of structured process with the flexibility your dynamic market demands. Working in focused 90-day sprints, we implement proven strategies while staying agile enough to seize new opportunities.

“CMOScout has a way of conceptualizing next-level growth and creatively propelling companies forward.”

 

“CMOScout is visionary; doesn't settle for the status quo and inspires everyone to think more strategically
and creatively.”

“Thoughtful, trusted advisor who enjoys solving complex problems.”

How we achieve success together: Fractionally, strategy sessions, advising.

Your journey, your pace. Find the right support to bring your vision to life.

Part-time, expert, embedded marketing leadership
Fractional Chief Marketing Officer

Your part-time, engaged FCMO brings all the expertise and know-how of a full-time executive but with the objectiveness, proven processes and KPI-driven approach that comes with CMOScout. You'll get a comprehensive marketing strategy with prioritized campaigns. Forget the hassle of hiring and training new staff or managing multiple vendors – we handle it all, letting you concentrate on what matters: growing your business.

Hyper-focused consulting sessions
Strategic Summits

We'll help you turbocharge your marketing strategy with one of our half-day sessions leveraging our proven Marketing Framework. Walk away with an immediate marketing punch list, uncover hidden blind spots, and receive actionable campaigns to fuel your success over the next 1-6 months.

Ongoing support to ensure lasting success
Strategic Advising

Ensure lasting success and steady growth with our ongoing support model. You'll stay connected with your FCMO with regular quarterly strategy calls, bi-monthly sprint sessions and unlimited email (or similar platform) support to keep collaboration fluid and continuous.

Discovery meets innovation
And When You Do Work With Us...

it all starts with you. We dive deep into your company landscape, uncovering insights that may have been previously overlooked. We lay the groundwork with unique tools and custom analytics, tailored to your engagement level. We then navigate your market's terrain to define your unique path with targeted strategies and inventive solutions, all aimed at delivering impactful results.

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Let's Connect

I'd love to learn more about your current situation. I understand the challenges you are facing. Chances are, I've seen them before and can offer a helping hand.

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