The numbers are in, and they're telling a story every employer needs to hear. Last quarter, the...
Fast-track marketing leadership and revenue growth for emerging healthtechs.
25% revenue growth in <6months.
150% conversion rate improvement.
7.5% platform engagement rate.
Stretch goals? None here. These are actual results. CMOScout steps in when the clock is ticking; speeding up the process, enriching it, and providing the strategic insight and execution of a seasoned CMO at a fraction of the cost. You get full-time impact without the full-time expense.
Fractional leadership. Maximum impact.
Hands-on strategy and growth. Objectively and efficiently.
Get the agility of an insider and the objective perspective of an expert. It's fractional leadership, with the engagement and focus you'd expect from a full-time role. Your expert part-time CMO will step in to lead, hire, and inspire your teams, solve your biggest challenges, manage your short- and long-term marketing strategy and campaigns, and more!
Real results: Your goals. CMOScout's focus.
Setting goals is just the beginning; hitting them is where your fractional CMO (FMCO) excels. Expect a partnership that is deeply rooted in data-driven insights and tailored to your unique market position. KPIs, check. Proven process, check. Modern, empathetic intent-based marketing ventures geared towards in-market prospects that yield tangible, quantifiable results. Check, check, and check!
Unearthing your unique brand essence. Crafting winning narratives.
Draw out the essence of your brand and weave it into a compelling narrative that uniquely tells what you do AND why it matters. With CMOScout, you're not just another option in a crowded market; you're the clear choice, the thought leader, the innovator. Your experienced FMCO crafts and tells your story to captivate, convince, and convert, ensuring you dominate your market segment.
Fractionally speaking
What some folks have been heard saying...
Bonni has a way of conceptualizing next-level growth and creatively propelling companies forward.
Bonni is visionary; doesn't settle for the status quo and inspires everyone to think more strategically
and creatively.
Thoughtful, trusted advisor who enjoys solving complex problems.
“CMOScout has a way of conceptualizing next-level growth and creatively propelling companies forward.”
“CMOScout is visionary; doesn't settle for the status quo and inspires everyone to think more strategically
and creatively.”
“Thoughtful, trusted advisor who enjoys solving complex problems.”
It's your time.
Let's unlock your path to accelerated and sustainable revenue growth. Dive in with an initial conversation with your new FCMO.
How we achieve success together: Fractionally, strategy sessions, advising.
Your journey, your pace. Find the right support to bring your vision to life.
Part-time, expert, embedded marketing leadership
Fractional Chief Marketing Officer
Your part-time, engaged FCMO brings all the expertise and know-how of a full-time executive but with the objectiveness, proven processes and KPI-driven approach that comes with CMOScout. You'll get a comprehensive marketing strategy with prioritized campaigns. Forget the hassle of hiring and training new staff or managing multiple vendors – we handle it all, letting you concentrate on what matters: growing your business.
Hyper-focused consulting sessions
Strategic Summits
We'll help you turbocharge your marketing strategy with one of our half-day sessions leveraging our proven Marketing Framework. Walk away with an immediate marketing punch list, uncover hidden blind spots, and receive actionable campaigns to fuel your success over the next 1-6 months.
Ongoing support to ensure lasting success
Strategic Advising
Ensure lasting success and steady growth with our ongoing support model. You'll stay connected with your FCMO with regular quarterly strategy calls, bi-monthly sprint sessions and unlimited email (or similar platform) support to keep collaboration fluid and continuous.
Discovery meets innovation
And When You Do Work With Us...
it all starts with you. We dive deep into your company landscape, uncovering insights that may have been previously overlooked. We lay the groundwork with unique tools and custom analytics, tailored to your engagement level. We then navigate your market's terrain to define your unique path with targeted strategies and inventive solutions, all aimed at delivering impactful results.
How we can achieve success together: Fractionally, strategy sessions, advising.
Your journey, your pace. Find the right support to bring your vision to life.
Fractional Chief Marketing Officer: Part-time, expert, embedded marketing leadership
Your part-time, engaged FCMO brings all the expertise and know-how of a full-time executive but with the objectiveness, proven processes, and KPI-driven approach that comes with CMOScout. You'll get a comprehensive marketing strategy with prioritized campaigns. Forget the hassle of hiring and training new staff or managing multiple vendors – your FCMO handles it all, letting you concentrate on what matters: growing your business.
Strategic Summits: Hyper-focused consulting sessions
We'll help you turbocharge your marketing strategy with one of our half-day sessions leveraging our proven frameworks. Walk away with an immediate marketing punch list, uncover hidden blind spots, and receive actionable campaigns to fuel your success over the next 1 - 6 months.
Strategic Advising: Ongoing support to ensure lasting success
Ensure lasting success and steady growth with the ongoing support model. You'll stay connected with your FCMO with regular quarterly strategy calls, bi-monthly sprint sessions and unlimited email (or similar platform) support to keep collaboration fluid and continuous.
Why CMOScout and why a FCMO?
Leadership with a legacy.
With CMOScout, you get Bonni Kaplan DeWoskin, a healthcare marketing veteran with a knack for steering emerging companies toward success. Bonni's strategy focuses on maximizing talent and resources, ensuring that teams align perfectly to hit the market with impact. Her rich experience has crystallized into a powerful conviction: fractional leadership is the key to navigating growth sustainably and intelligently - investing in strategies that work, not in overhead.
An approach grounded in metrics, proven processes, and winning story-telling.
The CMOScout approach is grounded in metric-driven decision-making, proprietary methodologies, and proven processes. Your FCMO aligns sales, marketing, and product while recruiting the best marketing talent, when needed. And, it doesn't stop there. By carving out new categories and telling winning narratives, CMOScout clients are positioned at the forefront of their market.
High-quality, objective, executive marketing leadership - without the big price tag.
FCMO and a CMOScout FCMO in particular allows you to gain executive marketing leadership tailored to the dynamic health tech sector, minus the high costs and get:
- Flexibility & Cost Efficiency: FCMOs provide experienced executive insight and expertise with adaptability and affordability. This choice allows shifting funds from executive overhead to direct revenue-generating initiatives, fueling strategic and impactful growth.
- Strategic and Operational Depth: More than consultants, FCMOs work closely with your team for strategic and operational growth. They ensure strategies are precisely developed and implemented, meeting your unique industry challenges.
- Objective Insight: Offering an external viewpoint, FCMOs bring unbiased insights, stimulating innovative thinking and avoiding internal bias, crucial for creative solutions in emerging companies.
Choosing a FCMO like Bonni Kaplan DeWoskin at CMOScout blends full-time executive vision with consultant-level expertise, ideal for health tech companies targeting rapid, sustainable growth. Their strategic, hands-on approach positions your startup to excel in its category.
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Connect with Bonni
Bonni answers every inquiry. She'd love to learn more about your current situation. Chances are, she understands where you're coming from and can offer a helping hand.
